The Vision Tribe
News and Information
for Empowered Business Website Owners
How to Write Winning Website Copy
We’ve all seen those websites with the mind-numbing, boring recitation of company history and services. Life-less lists of facts do not make for the type of winning website copy that sparks the interest and desire of your readers. If your intention is to use your...
Keyword Research for Small Business Websites
Keyword research is possibly the most important element of search engine optimization. Yet, the vast majority of small business websites reveal they were built with only scant attention given to the important step. Why is this? I point to lack of time, attention,...
What are Keywords? How Do I Find Them?
If you have read anything about Search Engine Optimization (SEO) you probably have encountered the concept of keywords. First, let's be clear on the definition of the term keyword in SEO. Essentially a keyword is an informative word used to identify the content of a...
Using Professional Directories for Lawyers and Therapists
Are you getting new business from your professional business directories? Many of my clients are professionals who list themselves in highly credible professional directories. For example, Avvo is a directory and rating system for attorneys that many potential clients...
How to Optimize a Blog Post in Seven Steps
I am writing this article on how to optimize a blog post because of a recent experience I had with a “big market” digital marketing agency. The owner of this agency sought me out on LinkedIn and approached me to interview for what I thought would be a short-term,...
What You Need to Know About Website Hosting
Almost every other day I find myself talking to a small business owner who is unclear what is entailed in their website hosting contract. Either we discover that they are over-paying a former website designer who was reselling services at a markup or the website...
The Skinny on Your Website Domain Name
I actually have friends in the WordPress website business who sit around and talk about the importance (or lack of importance) of domain names and extensions. The three of us—based in Fort Lauderdale, Atlanta, and Sarasota respectively—each work with new business...
What is SEO?
Most professions have acronyms that are thrown around without a thought to how it may puzzle outsiders. Web design and digital marketing are no different. Even though SEO is critical to your website’s success, I am still asked the question, “What is SEO?” I’m going to...
Are You Using Digital Marketing as a Carrot or a Stick?
There is a reason I use the carrot so much in the imagery on my website, and even in my logo. I like carrots. They are colorful and healthy. Beta-carotene antioxidants fight cancer and Vitamin A improves your vision. Get it? Wink, wink. But what does any of this have...
Website Development: My #1 Rule
How can website development be similar to home construction? This is a metaphor I have used for years when answering questions like, "How much does a website cost?" I've always answered with a variant on "How many rooms will it have? Will you have luxury details or...
WordPress Websites: 10 Reasons to Love Them
WordPress websites made up more than 25% of all the websites in the world in 2017. And there is a good reason for that statistic! In fact, there are many! I will list off my top ten reasons I love to work with WordPress websites. For some time now, WordPress...