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The Vision Tribe

News and Information
for Empowered Business Website Owners

What is Strategic Search Engine Optimization

What is Strategic Search Engine Optimization

Don’t you hate jargon? The website business and particularly SEO (oops, sorry, search engine optimization) are full of it. When I say strategic search engine optimization or strategic SEO, I really need to explain what I mean, right? First, search engine optimization...

Using StoryBrand Script on Websites

Using StoryBrand Script on Websites

Increasingly, businesses are using a StoryBrand script on website homepages to immediately clarify their message and capture the attention of website visitors. The results have been astounding. I took the time to read, absorb everything I could from Donald Miller, the...

How Do I Know if I Own My Website?

How Do I Know if I Own My Website?

Do you own your website? It’s a simple question, right? “Of course, I own my website,” you might say. But do you? Too many business owners decide to go with seemingly smart choices to get a less-expensive website (I almost said CHEAP!) that relies on monthly payments...

Organize and Write Website Copy That Works

Organize and Write Website Copy That Works

Your website copy matters more than you know and learning how to organize and write website copy that will attract and convert is a coveted skill. For many of your potential customers and clients, the first glance at your website home page is the first impression they...

How to Write Winning Website Copy

How to Write Winning Website Copy

We’ve all seen those websites with the mind-numbing, boring recitation of company history and services. Life-less lists of facts do not make for the type of winning website copy that sparks the interest and desire of your readers. If your intention is to use your...

What are Keywords? How Do I Find Them?

What are Keywords? How Do I Find Them?

If you have read anything about Search Engine Optimization (SEO) you probably have encountered the concept of keywords. First, let's be clear on the definition of the term keyword in SEO. Essentially a keyword is an informative word used to identify the content of a...

How to Optimize a Blog Post in Seven Steps

How to Optimize a Blog Post in Seven Steps

I am writing this article on how to optimize a blog post because of a recent experience I had with a “big market” digital marketing agency. The owner of this agency sought me out on LinkedIn and approached me to interview for what I thought would be a short-term,...

What You Need to Know About Website Hosting

What You Need to Know About Website Hosting

Almost every other day I find myself talking to a small business owner who is unclear what is entailed in their website hosting contract. Either we discover that they are over-paying a former website designer who was reselling services at a markup or the website...