The Vision Tribe
News and Information
for Empowered Business Website Owners
What is Strategic Search Engine Optimization
Don’t you hate jargon? The website business and particularly SEO (oops, sorry, search engine optimization) are full of it. When I say strategic search engine optimization or strategic SEO, I really need to explain what I mean, right? First, search engine optimization...
Using StoryBrand Script on Websites
Increasingly, businesses are using a StoryBrand script on website homepages to immediately clarify their message and capture the attention of website visitors. The results have been astounding. I took the time to read, absorb everything I could from Donald Miller, the...
Why are Updates Required for WordPress Websites?
The fact that there are many updates required for WordPress websites is for some a real drawback. I get that. If you are an inattentive website owner who doesn’t check the backend of your website for months, those updates can accumulate. They are also a hazard as...
How Do I Know if I Own My Website?
Do you own your website? It’s a simple question, right? “Of course, I own my website,” you might say. But do you? Too many business owners decide to go with seemingly smart choices to get a less-expensive website (I almost said CHEAP!) that relies on monthly payments...
Organize and Write Website Copy That Works
Your website copy matters more than you know and learning how to organize and write website copy that will attract and convert is a coveted skill. For many of your potential customers and clients, the first glance at your website home page is the first impression they...
Why build a WordPress website instead of Wix or Squarespace?
You can build a Wix website these days in nothing flat so why build a WordPress website? You can also build a site with DIY website platforms like SquareSpace or even Go Daddy’s Website Building. Oh, wait Facebook and MailChimp are in on the action, too! Why not...
Benefits of Website Maintenance? I Can Take Care of it Myself!
If you have not looked at the dashboard of your WordPress website since it was launched then you are definitely missing out on the benefits of website maintenance. When was the last time someone updated your website plugins and WordPress platform? Is the PHP up to...
Easy Websites on Squarespace, Wix and Weebly – Buyer Beware!
Easy websites. That’s the promise of Squarespace, Wix, Weebly and the like. Easy and cheap! Do-it-yourself! But…Buyer Beware! “No, I will not build you a website on ____________!” Fill in the blank here with any number of proprietary platforms like Wix, Weebly, and...
ADA Accessibility Now. Is My Website ADA Compliant?
Is my website ADA compliant? Why should you worry about ADA accessibility now? If you are like most website owners, this is a question that just doesn't occur to you unless someone you know or love has difficulty viewing or navigating on the standard website. For...
Top 10 Reasons for Professional WordPress Website Maintenance
Next time you decide you need a "new" website, consider professional WordPress website maintenance instead. If your site is not working for you, or simply not working, then it may need only some expert care. I like to think of professional WordPress website...
How to Write Winning Website Copy
We’ve all seen those websites with the mind-numbing, boring recitation of company history and services. Life-less lists of facts do not make for the type of winning website copy that sparks the interest and desire of your readers. If your intention is to use your...
Keyword Research for Small Business Websites
Keyword research is possibly the most important element of search engine optimization. Yet, the vast majority of small business websites reveal they were built with only scant attention given to the important step. Why is this? I point to lack of time, attention,...
What are Keywords? How Do I Find Them?
If you have read anything about Search Engine Optimization (SEO) you probably have encountered the concept of keywords. First, let's be clear on the definition of the term keyword in SEO. Essentially a keyword is an informative word used to identify the content of a...
Using Professional Directories for Lawyers and Therapists
Are you getting new business from your professional business directories? Many of my clients are professionals who list themselves in highly credible professional directories. For example, Avvo is a directory and rating system for attorneys that many potential clients...
How to Optimize a Blog Post in Seven Steps
I am writing this article on how to optimize a blog post because of a recent experience I had with a “big market” digital marketing agency. The owner of this agency sought me out on LinkedIn and approached me to interview for what I thought would be a short-term,...
What You Need to Know About Website Hosting
Almost every other day I find myself talking to a small business owner who is unclear what is entailed in their website hosting contract. Either we discover that they are over-paying a former website designer who was reselling services at a markup or the website...