Be Seen, Be Heard, Be Understood
Keyword research is possibly the most important element of search engine optimization. Yet, the vast majority of small business websites reveal they were built with only scant attention given to the important step. Why is this? I point to lack of time, attention, budget, and more often than not, awareness. Keyword research when fully employedRead more about Keyword Research for Small Business Websites[…]
If you have read anything about Search Engine Optimization (SEO) you probably have encountered the concept of keywords. First, let’s be clear on the definition of the term keyword in SEO. Essentially a keyword is an informative word used to identify the content of a document that is then indexed in an archive. In theRead more about What are Keywords? How Do I Find Them?[…]
Are you getting new business from your professional business directories? Many of my clients are professionals who list themselves in highly credible professional directories. For example, Avvo is a directory and rating system for attorneys that many potential clients pay attention to when seeking a credible professional. Even if you don’t use the directory searchRead more about Using Professional Directories for Lawyers and Therapists[…]
I am writing this article on how to optimize a blog post because of a recent experience I had with a “big market” digital marketing agency. The owner of this agency sought me out on LinkedIn and approached me to interview for what I thought would be a short-term, project-oriented assignment. A previous employee hadRead more about How to Optimize a Blog Post in Seven Steps[…]
Almost every other day I find myself talking to a small business owner who is unclear what is entailed in their website hosting contract. Either we discover that they are over-paying a former website designer who was reselling services at a markup or the website hosting was not in the business owner’s name at all. Read more about What You Need to Know About Website Hosting[…]
I actually have friends in the WordPress website business who sit around and talk about the importance (or lack of importance) of domain names and extensions. The three of us—based in Fort Lauderdale, Atlanta, and Sarasota respectively—each work with new business owners who are picking out their website domain names for the first time. WeRead more about The Skinny on Your Website Domain Name[…]
Most professions have acronyms that are thrown around without a thought to how it may puzzle outsiders. Web design and digital marketing are no different. Even though SEO is critical to your website’s success, I am still asked the question, “What is SEO?” I’m going to start from square one and if you are beyondRead more about What is SEO?[…]
There is a reason I use the carrot so much in the imagery on my website, and even in my logo. I like carrots. They are colorful and healthy. Beta-carotene antioxidants fight cancer and Vitamin A improves your vision. Get it? Wink, wink. But what does any of this have to do with digital marketing?Read more about Are You Using Digital Marketing as a Carrot or a Stick?[…]
Website development is like home construction in some ways. How can website development be similar to home construction? This is a metaphor I have used for years when answering questions like, “How much does a website cost?” I’ve always answered with a variant on “How many rooms will it have? Will you have luxury detailsRead more about Website Development: My #1 Rule[…]
WordPress websites made up more than 25% of all the websites in the world in 2017. And there is a good reason for that statistic! In fact, there are many! I will list off my top ten reasons I love to work with WordPress websites. For some time now, WordPress websites have ruled with theRead more about WordPress Websites: 10 Reasons to Love Them[…]