941.587.9217
How to Write Winning Website Copy

How to Write Winning Website Copy

We’ve all seen those websites with the mind-numbing, boring recitation of company history and services. Life-less lists of facts do not make for the type of winning website copy that sparks the interest and desire of your readers. If your intention is to use your...
What are Keywords? How Do I Find Them?

What are Keywords? How Do I Find Them?

If you have read anything about Search Engine Optimization (SEO) you probably have encountered the concept of keywords. First, let’s be clear on the definition of the term keyword in SEO. Essentially a keyword is an informative word used to identify the content...
How to Optimize a Blog Post in Seven Steps

How to Optimize a Blog Post in Seven Steps

I am writing this article on how to optimize a blog post because of a recent experience I had with a “big market” digital marketing agency. The owner of this agency sought me out on LinkedIn and approached me to interview for what I thought would be a short-term,...
What You Need to Know About Website Hosting

What You Need to Know About Website Hosting

Almost every other day I find myself talking to a small business owner who is unclear what is entailed in their website hosting contract. Either we discover that they are over-paying a former website designer who was reselling services at a markup or the website...
The Skinny on  Your Website Domain Name

The Skinny on Your Website Domain Name

I actually have friends in the WordPress website business who sit around and talk about the importance (or lack of importance) of domain names and extensions.  The three of us—based in Fort Lauderdale, Atlanta, and Sarasota respectively—each work with new business...
What is SEO?

What is SEO?

Most professions have acronyms that are thrown around without a thought to how it may puzzle outsiders. Web design and digital marketing are no different. Even though SEO is critical to your website’s success, I am still asked the question, “What is SEO?” I’m going to...
Website Development: My #1 Rule

Website Development: My #1 Rule

How can website development be similar to home construction?  This is a metaphor I have used for years when answering questions like, “How much does a website cost?” I’ve always answered with a variant on “How many rooms will it have? Will you...