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How to Write Winning Website Copy

How to Write Winning Website Copy

We’ve all seen those websites with the mind-numbing, boring recitation of company history and services. Life-less lists of facts do not make for the type of winning website copy that sparks the interest and desire of your readers. If your intention is to use your...
What are Keywords? How Do I Find Them?

What are Keywords? How Do I Find Them?

If you have read anything about Search Engine Optimization (SEO) you probably have encountered the concept of keywords. First, let’s be clear on the definition of the term keyword in SEO. Essentially a keyword is an informative word used to identify the content...
How to Optimize a Blog Post in Seven Steps

How to Optimize a Blog Post in Seven Steps

I am writing this article on how to optimize a blog post because of a recent experience I had with a “big market” digital marketing agency. The owner of this agency sought me out on LinkedIn and approached me to interview for what I thought would be a short-term,...
What You Need to Know About Website Hosting

What You Need to Know About Website Hosting

Almost every other day I find myself talking to a small business owner who is unclear what is entailed in their website hosting contract. Either we discover that they are over-paying a former website designer who was reselling services at a markup or the website...