by visionprm | Mar 5, 2020 | Website Essentials
If you have not looked at the dashboard of your WordPress website since it was launched then you are definitely missing out on the benefits of website maintenance. When was the last time someone updated your website plugins and WordPress platform? Is the PHP up to... 
by visionprm | Jan 15, 2020 | Digital Marketing Today, Website Essentials
Easy websites. That’s the promise of Squarespace, Wix, Weebly and the like. Easy and cheap! Do-it-yourself! But…Buyer Beware! “No, I will not build you a website on ____________!” Fill in the blank here with any number of proprietary platforms like Wix, Weebly, and... 
by visionprm | Dec 10, 2019 | Digital Marketing Today, Website Essentials
Is my website ADA compliant? Why should you worry about ADA accessibility now? If you are like most website owners, this is a question that just doesn’t occur to you unless someone you know or love has difficulty viewing or navigating on the standard website.... 
by visionprm | Dec 31, 2018 | Website Essentials
Next time you decide you need a “new” website, consider professional WordPress website maintenance instead. If your site is not working for you, or simply not working, then it may need only some expert care. I like to think of professional WordPress... 
by visionprm | Sep 9, 2018 | Website Essentials
We’ve all seen those websites with the mind-numbing, boring recitation of company history and services. Life-less lists of facts do not make for the type of winning website copy that sparks the interest and desire of your readers. If your intention is to use your... 
by visionprm | May 2, 2018 | Search Engine Optimization SEO
Keyword research is possibly the most important element of search engine optimization. Yet, the vast majority of small business websites reveal they were built with only scant attention given to the important step. Why is this? I point to lack of time, attention,... 
by visionprm | Apr 29, 2018 | Website Essentials
If you have read anything about Search Engine Optimization (SEO) you probably have encountered the concept of keywords. First, let’s be clear on the definition of the term keyword in SEO. Essentially a keyword is an informative word used to identify the content... 
by visionprm | Apr 19, 2018 | Digital Marketing Today
Are you getting new business from your professional business directories? Many of my clients are professionals who list themselves in highly credible professional directories. For example, Avvo is a directory and rating system for attorneys that many potential clients... 
by visionprm | Apr 2, 2018 | Website Essentials
I am writing this article on how to optimize a blog post because of a recent experience I had with a “big market” digital marketing agency. The owner of this agency sought me out on LinkedIn and approached me to interview for what I thought would be a short-term,... 
by visionprm | Mar 19, 2018 | Website Essentials
Almost every other day I find myself talking to a small business owner who is unclear what is entailed in their website hosting contract. Either we discover that they are over-paying a former website designer who was reselling services at a markup or the website... 
