by visionprm | Sep 9, 2018 | Website Essentials
We’ve all seen those websites with the mind-numbing, boring recitation of company history and services. Life-less lists of facts do not make for the type of winning website copy that sparks the interest and desire of your readers. If your intention is to use your...
by visionprm | May 2, 2018 | Search Engine Optimization SEO
Keyword research is possibly the most important element of search engine optimization. Yet, the vast majority of small business websites reveal they were built with only scant attention given to the important step. Why is this? I point to lack of time, attention,...
by visionprm | Apr 29, 2018 | Website Essentials
If you have read anything about Search Engine Optimization (SEO) you probably have encountered the concept of keywords. First, let’s be clear on the definition of the term keyword in SEO. Essentially a keyword is an informative word used to identify the content...
by visionprm | Apr 19, 2018 | Digital Marketing Today
Are you getting new business from your professional business directories? Many of my clients are professionals who list themselves in highly credible professional directories. For example, Avvo is a directory and rating system for attorneys that many potential clients...
by visionprm | Apr 2, 2018 | Website Essentials
I am writing this article on how to optimize a blog post because of a recent experience I had with a “big market” digital marketing agency. The owner of this agency sought me out on LinkedIn and approached me to interview for what I thought would be a short-term,...
by visionprm | Mar 19, 2018 | Website Essentials
Almost every other day I find myself talking to a small business owner who is unclear what is entailed in their website hosting contract. Either we discover that they are over-paying a former website designer who was reselling services at a markup or the website...
by visionprm | Feb 20, 2018 | Website Essentials
I actually have friends in the WordPress website business who sit around and talk about the importance (or lack of importance) of domain names and extensions. The three of us—based in Fort Lauderdale, Atlanta, and Sarasota respectively—each work with new business...
by visionprm | Oct 21, 2017 | Website Essentials
Most professions have acronyms that are thrown around without a thought to how it may puzzle outsiders. Web design and digital marketing are no different. Even though SEO is critical to your website’s success, I am still asked the question, “What is SEO?” I’m going to...
by visionprm | Sep 16, 2017 | Digital Marketing Today
There is a reason I use the carrot so much in the imagery on my website, and even in my logo. I like carrots. They are colorful and healthy. Beta-carotene antioxidants fight cancer and Vitamin A improves your vision. Get it? Wink, wink. But what does any of this have...
by visionprm | Aug 31, 2017 | Website Essentials
How can website development be similar to home construction? This is a metaphor I have used for years when answering questions like, “How much does a website cost?” I’ve always answered with a variant on “How many rooms will it have? Will you...
