About Vision

A Diversity of Skills with Singularity of Purpose

I have learned that professionals, independent entrepreneurs, and small business owners usually don’t have the time or energy to invest in learning all they need to know about building and maintaining a website that will help their businesses grow. Neither is the budget unlimited to hire staff or an agency to do all the work.

I am committed to helping clients through direct service, online content, and by speaking to small groups and large gatherings of business owners.

Through my own experience and that of a small team of collaborators, I bring a diversity of expertise to help YOU grow YOUR business.

I’m Gayle Williams, an experienced marketing strategist with a passion for helping the owners of business websites learn and understand what they need to know to make their digital marketing efforts fruitful.  I don’t teach website design, but I do make sure that every client I work with gains the knowledge and confidence to make well-informed decisions about her business website and marketing.

Over the past decade of the digital marketing, website, and social media boom, I have encountered a distressing number of yahoos and charlatans who claim to be marketing experts as soon as they figure out how to create a Facebook business page. I have listened to far too many business owners and professionals sharing tales of website hostage situations and scams. It is not surprising that so many of my clients and would-be clients are suspicious and gun shy. No one wants to waste money and be taken for a ride. And sometimes, it is not so obvious until a good way down the road. 

In addition to creating and maintaining WordPress websites for my clients, I also serve and reach clients through coaching, training, and public speaking.

Deep Into Community

I started getting involved with the Hubspot community early as an agency partner and have since moved on into training and serving where I can. I am grateful to my friends in the WP Elevation community, colleagues in the National Speakers Association Central Florida, my fellow Toastmasters, and my friends and growth partners in BNI Referral Champions. Givers Gain, indeed!

WordCamp Tour 2018

I enjoy speaking to groups for training and inspiration. Presentations to professional associations and community organizations are often on my schedule. This past fall I went on a WordCamp speaking tour with stops in Baltimore, MD; Rochester, NY; Philadelphia, PA; Dallas/Ft. Worth, TX; and Seattle, WA.  What fun! I’ll come speak to your gathering, just ask!

Contact me here if you or someone you know would like to get on my schedule.

It was a dark and stormy night when Vision Marketing was born.


Or so it felt in September of 2008 when southwest Florida was hit by the deafening crash of the housing market.  The entire nation was reeling, but business owners in Florida caught double and triple whammies.  I was working for a full-service marketing communications agency and our clients could no longer afford our fees. As the owner asked me to move on because he could no longer afford me, he suggested I take my clients and start my own virtual agency.  What a mensch!

To be honest, the thought had crossed my mind before but it never felt like the right tme— you know, it was about loyalty, work-life balance, savings account!

I remember it clearly, the night of September 15, I tossed in bed wondering what to do. Two words came to me in a dream: Gayle Vision. Yes, ma’m, Gayle was going to launch Vision PR & Marketing!


Gayle redesigned our website and created a first class look and made it user friendly. She was very knowledgeable, easy to work with, and very professional. We highly recommend Vision Marketing. Project: www.ecm2.us

HJSmith @ ECM2

I have worked with Gayle Williams and VisionPRM for several years to create marketing materials. Recently, we contracted to completely rebuild our website. As a nonprofit working overseas, it is important that our website helps donors feel connected to our projects and invites potential donors to join the cause. Gayle's ability to visualize the mission and vision and then construct it has brought great clarity to those who visit our website.

Debi Frock, Founder/Director @ Ghanaian Mothers’ Hope

Vision Marketing was a joy to work with. Gayle constructed my new website and it is beautiful and the process was so enjoyable. I will continue using Gayle for all my needs. Project: www.srqspecialprojects.com

Johnette Cappadona, Owner @ SRQ Special Projects

Your website needs representation. Like having a good lawyer, you need someone who will represent you online better than you represent yourself. I know I did. Sure, I’m creative and can do some stuff online. I’ve even created websites myself (and it shows). Wow, did AmyKnapp.com need help. It was a mess. So I hired Gayle. Sure, I was scared to spend the money. Sure, it seemed extravagant. I can tell you, Gayle is worth every dime. Wow! Now AmyKnapp.com looks how I feel. And, I never could have done it myself. Gayle did everything in a timely and professional manner. I have already seen great results and am happy to retain her to maintain the site. Thank you thank you thank you Gayle.

Amy Knapp, Creative Genius @ AmyKnapp.com